Video games: new business models

Today, nearly one in every two people in the world is a gamer. A colossal market dominated by game publishers who are banking on what is known as dematerialization to boost their revenues. We explain. Video games have been around for 50 years, and many of us have grown up with them. Companies in the sector have been capitalizing on gamers' attachment to a few cult games to make money for generations. Nostalgia time!