We're being watched!

90% of Swiss consumers store online at least once a year. In this booming market, e-commerce sites compete fiercely. To increase their effectiveness, neuromarketing agencies use costly resources to study web-user behavior. Site ergonomics, text layout and visuals are the direct result of these studies, and every effort is made to encourage and facilitate purchases. Digital marketing professionals then study in detail the influence of advertising campaigns on the number of visits and purchase volume of the e-commerce sites they have developed.