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Captive customers

  • Émission
    Tribu
  • 12 November 2018
  • Olivier Furrer
    • Sciences économiques et sociales, UNIFR
Légende

Between auto-renewing subscriptions and the near-monopoly of certain service providers, we sometimes feel captive as customers. A captivity that would give us a bad image of the providers who use these methods.

  • #MARKETING 28 Interventions
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