MARKETING | Avis d’expert-e-s

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#MARKETING

27 Interventions

The latest interventions

Sections

Communication & Media

World & Society

Sexism and advertising

- Alessandro Siviero
  
  SUPSI

22 January 2025

Sections

World & Society

Economy & Politics

Guichet: what are the rules for Black Friday?

- Julien Intartaglia
  
  HES-SO

25 November 2024

Sections

World & Society

Economy & Politics

Temu, the global e-commerce giant

- Julien Intartaglia
  
  HES-SO

12 November 2024

Sections

World & Society

Gift marketing, or when giving makes money

- Julien Intartaglia
  
  HES-SO

11 November 2024

Sections

World & Society

Red Bull: what's really behind the can?

- Pedro Marques-Vidal
  
  CHUV | UNIL

22 October 2024

Sections

World & Society

Environment

Federer's not-so-green sneakers

- Jeremy Luterbacher
  
  EPFL
- Dunia Brunner
  
  UNIL

13 June 2024

Sections

World & Society

Why is advertising sexist?

- Sofia Balzaretti
  
  UNIFR

12 June 2024

Sections

World & Society

Economy & Politics

Artificial intelligence: what does it mean for consumers?

- Yaniv Benhamou
  
  UNIGE

12 March 2024

Sections

Health & Medicine

Junk food ads invade children's daily lives

- Nathalie Farpour-Lambert
  
  HUG | UNIGE

11 December 2023

Sections

World & Society

Sneakers, more than just a fad?

- Fanny Parise
  
  UNIL

02 December 2023

Sections

Science & Environment

Environment

Social marketing and nudging for a sustainable world

- Valéry Bezençon
  
  UNINE

11 November 2023

Sections

World & Society

A badge to promote responsible tourism

- Rafael Matos-Wasem
  
  HES-SO

10 May 2022

Sections

World & Society

The debate - Is advertising using too many misleading arguments to go green?

- Julien Intartaglia
  
  HES-SO

09 May 2022

Sections

World & Society

COVID vaccine marketing

- Antoine Flahault
  
  UNIGE

11 July 2021

Sections

World & Society

When advertising encourages children to eat sweets

- Julien Intartaglia
  
  HES-SO

11 June 2021

Sections

World & Society

Cascara and consumer ethics

- Valéry Bezençon
  
  UNINE

01 June 2021

Sections

Science & Environment

Environment

Can shopping save forests?

- Vincent Uhlmann
  
  UNIL

22 April 2021

Sections

World & Society

Culture

Video games: the return of Fortnite

- Yannick Rochat
  
  UNIL

16 October 2019

Sections

World & Society

Culture

The Fortnite phenomenon takes off again after a big marketing coup

- Olivier Glassey
  
  UNIL

15 October 2019

Sections

World & Society

Economy & Politics

Cigarette, je t'aime moi non plus

- Samia Hurst-Majno
  
  UNIGE

18 September 2019

Sections

Health & Medicine

Should tobacco advertising be banned?

- Dominique Sprumont
  
  UNINE

15 September 2019

Sections

World & Society

It's edible, it's Swiss and it's cult

- Olivier Furrer
  
  UNIFR

29 July 2019

Sections

World & Society

Economy & Politics

Captive customers

- Olivier Furrer
  
  UNIFR

12 November 2018

Sections

World & Society

What are advertising promises based on?

- Vincent Uhlmann
  
  UNIL

11 June 2018

Sections

World & Society

New Technologies

The true impact of (micro)influencers

- Sami Coll
  
  UNIGE

19 May 2018

Sections

World & Society

Economy & Politics

Multinationals concentrate brands

- Olivier Furrer
  
  UNIFR

14 March 2018

Sections

World & Society

Culture

Sports sponsorship used as a diplomatic tool by the great powers

- Patrick Clastres
  
  UNIL

29 January 2018